TrueLoyal

Zinrelo & TINT are now TrueLoyal.

AI

Platform Flexibility

Personalized Engagement

Integrations

Industries

Design & Strategy

Services

Program Types

Jelly belly case study
Jelly Belly increased customer retention by 77% and repeat purchase revenue by 1.69X
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Introducing TrueLoyal-The Only Loyalty Platform for Multi-Channel Consumer Brands-Why TrueLoyal is Building Future of Loyalty
Introducing TrueLoyal: The Only Loyalty Platform for Multi-Channel Consumer Brands
I’ve always been fascinated by the relationship...
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The Only Loyalty Platform for Multi-Channel Consumer Brands

TrueLoyal delivers AI-powered personalized loyalty across complex online and offline sales channels to keep customers for life.

- The World's Best Consumer Brands Build Lasting Loyalty With TrueLoyal -

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Start with the Right Program Design & Strategy

Getting a loyalty program wrong is expensive. Don’t pay for a program that doesn’t perform. Our expert team has helped thousands of high-growth consumer brands get loyalty programs right by creating and optimizing impactful loyalty programs. We’re only successful when you are.

Data-Driven Program Design

Your data combines with our expertise for a custom-built loyalty program that exceeds your goals from day one.

Optimized Commercial Modeling

Minimize liability while maximizing ROI. Our model is developed using financial viability and RFM segmentation to ensure the financial success of your loyalty program. Your CFO will thank you.

Continuous Performance Evaluation

As customer behaviors change, so will your loyalty program. We continuously analyze and review your program to improve and drive growth.

TrueLoyal AI-Powered Loyalty Platform | TrueLoyal

Multi-channel, Ultimate flexibility

eCommerce-only loyalty platforms don’t address the complex needs of different buyer types and multiple sales channels. Ultimate flexibility for solutions with multiple program types, AI-driven promotions & gamification, and seamless integrations. Build lasting customer loyalty no matter where they shop—online, in-store, or through your partners.

One Platform for Every Audience

Support B2C, B2B, and B2B2C programs to create customized rewards and incentives tailored to different groups like consumers, businesses, wholesalers, dealers & distributors.

Gamification & Promotions

Keep them hooked with challenges, tiers, and leaderboards to foster friendly competition, reward progress, and encourage the behaviors that drive retention.

Scalable Architecture

Integrate across every sales channel— direct sales, online, and third-party distributors. Adaptive reward structures and tiers expand effortlessly as your program evolves.

Connect Offline Customer Data & Drive In-Store Incentives

You can’t have true omnichannel loyalty with in-store data blind spots. TrueLoyal bridges the gap between online activity and offline purchases, giving you the complete story. Finally, you can see the entire customer buying journey, even without access to the retailer’s POS system.

High-fidelity transaction data

Capture high fidelity in-store transaction data through receipt scanning with OCR fraud and anomaly detection and basket analysis.

In-Store Incentives

Drive engagement and purchases with contests and geo-targeted in-store activations.

Zero & First Party Data Insights

Understand the complete profile, purchases, and preferences of every customer with data analysis by store, by region, and by person.

Personalize Every Interaction

Points for transactions alone are not enough to keep your customers for life. TrueLoyal’s unique data and segmentation engine delivers hyper-personalized omnichannel experiences for all purchases and every moment in-between. Create emotional loyalty that converts one time buyers into life long advocates.

Cross-channel progressive profiling

Advanced segmentation constantly refreshes your customer data to map and deliver dynamic omnichannel loyalty journeys.

One-To-One Personalization

Target the person, not the persona. With one-to-one customer mapping, you can send the perfect incentive at the perfect moment.

Engage Beyond Transactions

Turn loyalty into a two-way dialog. Engage loyal customers between purchases with UGC, contests, product sampling, and community for brand advocacy.

Introducing TrueLoyal AI

Meet our loyalty engine, built to create a personalized experience for every member across every sales channel. TrueLoyal AI moves beyond segments to build individual one-to-one relationships at scale that drive engagement, retention, and growth for your brand.

Unrivaled Data, Superior Intelligence

No one has more customer data. This rich, unified profile—from online to in-store purchases to social engagement—is the fuel for powerful personalization.

The "Cohort of One"

Move beyond personas and deliver true 1:1 hyper-personalization. Craft the perfect message, offer, and reward for each individual at the perfect moment.

Proactive Prevention, Instant Answers

Predict which customers will churn before they do. Find any audience segment instantly using natural language. It's proactive intelligence and effortless discovery at your fingertips.

Built to scale securely

Enterprise-grade privacy, security, and compliance to keep your data and your customer’s data private and secure. Robust infrastructure and role based access controls for seamless performance at scale.

Security

Have peace of mind that your data is fully secure and compliant with the latest industry standard certifications.

Scalability

Modular architecture and automated scaling built to grow with your business.

Compliance

Fully compliant with global data protection standards to safeguard your business and customer data.

Seamlessly Integrate With Your Tech Stack

We’re built to be the hub of your customer retention efforts, not another data silo. Connect your systems with dozens of pre-built integrations, our open API, and robust integration framework.

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Transforming loyalty with real results

Learn how leading consumer brands achieve maximum ROI with TrueLoyal
77%
Increase in Customer Retention
22%
Increase in Customer Lifetime Value
57%
Increase in Repeat Revenue Per Member
132%
Net Promoter Score Improvement
Food & beverage

77% Increase in Customer Retention

“We achieved a 77% increase in customer retention. The results were amazing!”

TrueLoyal AI-Powered Loyalty Platform | TrueLoyal
Bryan Pergakis
Digital Marketing | Jelly Belly
Beauty & Cosmetics

57% Increase in Repeat Revenue Per Member

“We wanted to unlock the true potential of our growing customer base. Our first goal was to deliver a seamless customer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey.”
TrueLoyal AI-Powered Loyalty Platform | TrueLoyal
Annette Berg
Director of Customer Experience | Defenage
Retail Footwear

25% Increase in average order value

“The loyalty program helped us create stronger customer engagement and we have seen the average order value increase by 25.29%”

TrueLoyal AI-Powered Loyalty Platform | TrueLoyal
Pia Shah
Marketing Analyst | Stride Rite
Automotive & Aftermarket

154% Increased repeat purchase revenue

“Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.”
Sandy-Oracle
Sandy Crespo-Mossi

Operations Manager | Oracle Lighting

Food & beverage

132% Net Promoter Score Improvement

“We have had our Taste Buds community for the past 2.5 years. We turn to them for anything and everything that you can think of. And we’ve found it so valuable. We constantly get messages from our Taste Buds about how much they love Sir Kensington’s. About how much they love being a part of the community. And so it really has been an important part of our growth strategy in activating and building this group of super fans.”
Amanda Triglia Marketing Manager Sir Kensington's
Amanda Triglia
Marketing Manager | Sir Kensington’s
Automotive & Aftermarket

85% Increased repeat purchase revenue

“We love TrueLoyal’s structured approach to create an optimized loyalty program. We were able to increase the number of repeat purchasers significantly which has helped us increase repeat purchase revenues by 85%.”
Alex German BLiss

Alex German

Marketing Manager | German-Bliss Equipment
Beauty & Cosmetics

+21% Purchase Conversions

“We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches.”
Amy Calhoun Robb VP of Marketing | Hero Cosmetics
Amy Calhoun Robb
VP of Marketing | Hero Cosmetics

Ready to Build Loyalty That Lasts?

Schedule a custom demo to see how the TrueLoyal AI-powered platform and expert-led strategy can help you increase AOV, customer lifetime value, and create lifelong advocates.