Automotive & Aftermarket
German-Bliss
German-Bliss increased repeat purchase revenue by 85% with a structured loyalty program, driving customer retention and repeat sales through personalized incentives, targeted engagement strategies, and a well-defined rewards system.
About German Bliss
Since 1940, German-Bliss Equipment has grown from Central Illinois’ choice for tractors, excavators, skid steers, lawn mowers, and other utility vehicles to a premier online dealer of replacement parts and components for a wide range of equipment. Spanning from Befco and Bush Hog parts for mowers to Bradco and Sweepster parts for attachments and sweepers, German-Bliss Equipment is the trusted online parts dealer for timely delivery at an affordable price. They have the largest selection of land pride parts for mowers, rotary cutters, tillers, and other land pride machines.
Key Results
87.32%
Increase In Customer Retention
85.1%
Increase In Repeat Purchase Revenues
Objectives And Challenges
German Bliss Equipment had two primary objectives:
- Improve customer retention
- Increase repeat purchase revenue
The Solution: A Rewards Program
TrueLoyal's loyalty rewards program has the following key components:
Launching an optimized loyalty program
- 360-degree engagement with customers
- Optimized accrual & payout rates
- Structured loyalty tiers
Managing the loyalty program
- Targeted marketing campaigns
- Quarterly reviews and success plan
We love TrueLoyal's structured approach to create an optimized loyalty program. We were able to increase the number of repeat purchasers significantly which has helped us increase repeat purchase revenues by 85%.
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