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Beauty & Cosmetics
DefenAge
DefenAge improved consumer retention by 65% by introducing a structured loyalty program that rewarded repeat purchases, improved engagement, and strengthened long-term brand relationships.
About
DefenAge is the #1 global anti-aging skincare brand, first brought to market in 2015 with a mission rooted in science and dermatological expertise. Backed by the world's leading dermatologists and certified cruelty-free, the brand has earned 9+ elite industry awards — a testament to its commitment to both efficacy and ethics.
The Challenge
DefenAge had built a passionate and growing consumer base, but unlocking its full potential required a more intentional approach to the consumer experience. The brand needed a way to deepen relationships with existing consumers, drive repeat purchases, and create consistency across every touchpoint.
The Solution
DefenAge partnered with TrueLoyal to implement an engagement-driven loyalty program designed to meet consumers wherever they shop. The solution delivered cross-channel integration across DefenAge's website and physical retail locations, along with segmentation and personalization capabilities to make every interaction feel relevant — giving consumers a reason to come back.
The Result
Following implementation, DefenAge reported improvements across key retention metrics:
65%
increase in consumer retention
57%
increase in repeat revenue per member
33%
increase in consumer purchase frequency
"We wanted to unlock the true potential of our growing consumer base. Our first goal was to deliver a seamless consumer experience, and we love the strategic consultation offered by TrueLoyal throughout this journey."
Annette Berg
Director of Customer Experience | DefenAge