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Education
Georgia State University
Georgia State University saw 216% greater engagement during its #GSUnited Homecoming campaign, driven by a social media strategy that unified departments, amplified student content, and brought the campus community together online and off.
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About
Georgia State University is a public research university spread across downtown Atlanta, Georgia. With a student population of 32,000 across eight colleges, GSU is one of the largest urban universities in the United States.
The Challenge
As an urban campus where many students live off campus and commute, fostering community spirit presented a unique challenge for GSU. The university needed a way to engage students digitally — especially around marquee events like Homecoming — while unifying departments that had historically operated independently on social media.
The Solution
GSU partnered with TrueLoyal to power its #GSUnited Homecoming campaign, bringing all colleges, campuses, and departments onto a single centralized platform. TrueLoyal's integration capabilities allowed the team to collect, curate, and display student-generated content in real time — pushing moderated content directly to the Homecoming website with a single click. Listening streams surfaced related content beyond the hashtag, ensuring no engagement went missed.
The Result
Following the campaign, Georgia State University reported significant improvements in student engagement and event attendance:
216%
greater engagement than the previous year's Homecoming
1.2K+
social media mentions — three times the university's normal weekly engagement
9.40%
increase in attendance at the Homecoming Football game
"Everyone loves their 15 minutes of fame. We had hundreds of people tweeting us. It was wildly successful."
Director of Content Strategy | Georgia State University
Terry Coniglio